S\u00f6z verdiyimiz kimi siz\u0259 \u015firk\u0259timizin al\u0259mini daxild\u0259n t\u0259qdim etm\u0259y\u0259 ba\u015flay\u0131r\u0131q \ud83d\ude09<\/p>\n
Ba\u015flayaq marketinqd\u0259n!<\/p>\n
Marketinq olduqca g\u0259nc elmdir. Bu s\u0259b\u0259bd\u0259n d\u0259 \u00e7oxlar\u0131m\u0131z marketinq\u0259 ikinci d\u0259r\u0259c\u0259li rol t\u0259yin edirik. Bir s\u00f6zl\u0259, d\u00fczg\u00fcn qiym\u0259tl\u0259ndirmirik.<\/p>\n
T\u0259\u0259ss\u00fcf… Halbuki, marketinq\u00a0\u00a0maliyy\u0259 v\u0259 kommersiya \u015f\u00f6b\u0259l\u0259ri il\u0259 eyni s\u0259viyy\u0259d\u0259 olmal\u0131d\u0131r.<\/p>\n
Ax\u0131, h\u0259r hans\u0131 bir m\u00fchitd\u0259 inamla r\u0259qab\u0259t aparma\u011fa imkan ver\u0259n, mal v\u0259 xidm\u0259tl\u0259r bazar\u0131nda naviqator olan marketinqdir.<\/p>\n
H\u0259r zaman biz\u0259 yenil\u0259nmi\u015f xidm\u0259t \u00fcslublar\u0131n\u0131 t\u0259qdim ed\u0259r\u0259k, \u201cMarketinq\u201d anlay\u0131\u015f\u0131 v\u0259 m\u0259hz onun \u00f6z\u00fcn\u0259 xas olan x\u00fcsusiyy\u0259tl\u0259ri daima formala\u015fmaqdad\u0131r.<\/p>\n
Siz h\u0259l\u0259 d\u0259 n\u0259y\u0259s\u0259 t\u0259\u0259c\u00fcbl\u0259nirsiz?<\/p>\n
\u018ftraf m\u00fchitin olduqca r\u0259qab\u0259tli oldu\u011fu bir d\u00fcnyada g\u0259l\u0259c\u0259k sadiq izl\u0259yicil\u0259riniz\u0259 d\u00fczg\u00fcn yana\u015fmalar\u0131 tapa bilm\u0259lisiniz.<\/p>\n
H\u0259yata ke\u00e7iril\u0259n h\u0259r hans\u0131 bir sosial-iqtisadi f\u0259aliyy\u0259t m\u00fc\u0259yy\u0259n m\u0259qs\u0259dl\u0259ri g\u00fcd\u00fcr v\u0259 b\u00fct\u00fcn bunlar\u0131 anlamaq \u00fc\u00e7\u00fcn marketinq bizim k\u00f6m\u0259yimiz\u0259 \u00e7at\u0131r.<\/p>\n
Bilirik! Bacar\u0131r\u0131q! T\u0259cr\u00fcb\u0259d\u0259n ke\u00e7iririk!<\/p>\n
\u0130ndi y\u0259qin ki, bir iclas ota\u011f\u0131n\u0131n ekran\u0131nda bir layih\u0259 i\u015f\u0131qland\u0131r\u0131ld\u0131\u011f\u0131 zaman marketoloqlar\u0131m\u0131z\u0131n n\u0259 etdiyini ba\u015fa d\u00fc\u015fd\u00fcn\u00fcz?<\/p>\n
Ancaq indi – daha \u0259trafl\u0131.<\/p>\n
Hadis\u0259 marketinqi, haz\u0131rda mal v\u0259 xidm\u0259tl\u0259ri bazarda tan\u0131td\u0131rmaqda \u0259n perspektivli sah\u0259l\u0259rind\u0259n biridir.<\/p>\n
Burada qeyd etm\u0259k vacibdir ki, o, b\u00f6y\u00fck imkanlara v\u0259 formalar\u0131n\u0131n sonsuz m\u00fcxt\u0259lifliyin\u0259 malikdir.<\/p>\n
Yeri g\u0259lmi\u015fk\u0259n, marketinq bir f\u0259ls\u0259f\u0259 olaraq g\u00f6r\u00fcl\u00fcr.<\/p>\n
Kollektiv yarad\u0131c\u0131l\u0131\u011f\u0131n m\u00fcxt\u0259lif t\u0259cr\u00fcb\u0259l\u0259ri v\u0259 n\u0259z\u0259riyy\u0259l\u0259ri bu sah\u0259d\u0259 b\u00f6y\u00fck rol oynam\u0131\u015fd\u0131r.<\/p>\n
Elm adamlar\u0131, t\u0259dqiqat\u00e7\u0131lar, menecerl\u0259r v\u0259 sahibkarlar bir r\u0259yd\u0259 raz\u0131la\u015fd\u0131lar v\u0259 bu g\u00fcn\u0259 q\u0259d\u0259r getdikc\u0259 inki\u015faf etm\u0259kd\u0259dirl\u0259r.<\/p>\n
T\u0259dbir s\u0259nayesi bazar\u0131nda marketinq m\u00fch\u00fcm rol oynay\u0131r.\u00a0\u00a0Bir \u00e7ox c\u0259h\u0259td\u0259n, onun k\u00f6m\u0259yi il\u0259 prioritetl\u0259r m\u00fc\u0259yy\u0259nl\u0259\u015fdirilir v\u0259 \u0259sas h\u0259d\u0259fl\u0259r se\u00e7ilir, h\u0259m d\u0259 sadiq bir auditoriya formala\u015fd\u0131r\u0131l\u0131r.<\/p>\n
Ax\u0131, h\u0259r hans\u0131 bir hadis\u0259 ziyar\u0259t\u00e7il\u0259rd\u0259 yaln\u0131z m\u00fcsb\u0259t emosiyalar oyatmaq v\u0259 maraql\u0131 olmaq deyil, h\u0259m d\u0259 uzun m\u00fcdd\u0259t yadda qalmaq v\u0259 ke\u00e7irildikd\u0259n sonra da i\u015fl\u0259m\u0259y\u0259 borcludur.\u00a0\u00a0Dey\u0259 bil\u0259rik ki, bu, \u015firk\u0259tin vahid bir emosional imicini formala\u015fd\u0131raraq h\u0259r c\u00fcr hissl\u0259r\u0259 g\u00fccl\u00fc t\u0259sir g\u00f6st\u0259rm\u0259lidir.<\/p>\n
Diqq\u0259t yetirdinizmi ki, bel\u0259 bir t\u0259dbiri ayd\u0131n v\u0259 d\u00fczg\u00fcn \u015f\u0259kild\u0259 t\u0259\u015fkil etm\u0259kl\u0259 effekt d\u0259rhal ayd\u0131n olur?<\/p>\n
Bir az d\u0259rin\u0259 gets\u0259k, onda b\u00fct\u00fcn eventleri bir ne\u00e7\u0259 sinf\u0259 b\u00f6lm\u0259k olar.<\/p>\n
Birincisi, tama\u015fa\u00e7\u0131larla \u0259laq\u0259nin t\u0259bi\u0259tin\u0259 aiddir. \u0130kincisi, c\u0259lb olunan tama\u015fa\u00e7\u0131lara aiddir. \u00dc\u00e7\u00fcnc\u00fcs\u00fc marketinq tap\u015f\u0131r\u0131qlar\u0131n\u0131n n\u00f6vl\u0259ri \u00fczr\u0259 b\u00f6l\u00fcn\u0259 bil\u0259r. D\u00f6rd\u00fcnc\u00fc, c\u0259lb olunan tama\u015fa\u00e7\u0131lar\u0131n say\u0131na g\u00f6r\u0259 b\u00f6l\u00fcn\u0259 bil\u0259r. V\u0259 n\u0259hay\u0259t, be\u015fincisi – t\u0259dbirin a\u00e7\u0131ql\u0131\u011f\u0131 bax\u0131m\u0131ndan. Marketinqin \u00f6z\u00fc z\u0259hl\u0259t\u00f6k\u0259n reklam deyil, \u0259ksin\u0259 f\u0259ls\u0259fi bir yana\u015fma istifad\u0259 ed\u0259r\u0259k ist\u0259nil\u0259n auditoriyan\u0131n ist\u0259k v\u0259 ehtiyaclar\u0131na uy\u011funla\u015f\u0131r, parlaq, geni\u015f miqyasl\u0131 v\u0259 uzun m\u00fcdd\u0259t yadda qalan bir hadis\u0259 yarad\u0131r.<\/p>\n F\u0259ls\u0259f\u0259y\u0259 qay\u0131tsan\u0131z, emosional marketinqin (EQ) \u0259sas\u0131n\u0131 – insan\u0131n hissl\u0259rd\u0259n x\u0259b\u0259rdar olmas\u0131 v\u0259 daxili \u015f\u0259xsiyy\u0259tinin b\u00f6y\u00fcm\u0259si \u00fc\u00e7\u00fcn n\u0259 laz\u0131m oldu\u011funu tam olaraq anlamaq bacar\u0131\u011f\u0131nda oldu\u011funu g\u00f6r\u0259c\u0259ksiniz.<\/p>\n Duy\u011fular siqnald\u0131r!\u00a0\u00a0He\u00e7 vaxt t\u0259sad\u00fcfi deyill\u0259r!\u00a0\u00a0Onlar\u0131 d\u00fczg\u00fcn istifad\u0259 ets\u0259niz, \u00e7ox sayda m\u00fcxt\u0259lif problemi h\u0259ll ed\u0259 bil\u0259rsiniz.<\/p>\n Bel\u0259likl\u0259, marketinqin mal v\u0259 xidm\u0259tl\u0259r bazar\u0131nda universal bir psixoloji v\u0259 sosial vasit\u0259d\u0259n ba\u015fqa bir \u015fey olmad\u0131\u011f\u0131 q\u0259na\u0259tin\u0259 g\u0259ldik.<\/p>\n Yuxar\u0131da g\u00f6st\u0259ril\u0259nl\u0259rin b\u00fct\u00fcn mahiyy\u0259tini ayd\u0131n \u015f\u0259kild\u0259 ba\u015fa d\u00fc\u015fm\u0259yiniz \u00fc\u00e7\u00fcn m\u0259\u015fhur McDonald \u015firk\u0259tini n\u00fcmun\u0259 kimi g\u00f6st\u0259r\u0259c\u0259yik.<\/p>\n Onlar, dem\u0259k olar ki, hadis\u0259 marketinqin\u0259 ilk m\u00fcraci\u0259t ed\u0259nl\u0259rd\u0259n biri idil\u0259r. Onlar m\u00fctamadi olaraq t\u0259dbir ke\u00e7irdib, kloun Ronald\u0131n personaj\u0131ndan istifad\u0259 edibl\u0259r.<\/p>\n Bu yana\u015fma laz\u0131ml\u0131 auditoriyan\u0131n n\u00fcmay\u0259nd\u0259l\u0259rini – u\u015faql\u0131 ail\u0259l\u0259ri restoran \u015f\u0259b\u0259k\u0259sin\u0259 c\u0259lb etdi.<\/p>\n Bununla yana\u015f\u0131, \u015firk\u0259t tan\u0131nm\u0131\u015f \u015f\u0259xsl\u0259rin i\u015ftirak\u0131 il\u0259 xeyriyy\u0259 aksiyalar\u0131 ke\u00e7irm\u0259y\u0259 ba\u015flam\u0131\u015f v\u0259 bu da markan\u0131n yaranmas\u0131na m\u00fcsb\u0259t t\u0259sir g\u00f6st\u0259rmi\u015fdir.<\/p>\n Bel\u0259likl\u0259, reklam bir bayrama \u00e7evrilir v\u0259 onun ideyas\u0131 geni\u015f miqyasl\u0131 v\u0259 m\u00f6ht\u0259\u015f\u0259m bir hadis\u0259 \u015f\u0259klind\u0259 istehlak\u00e7\u0131ya \u00e7atd\u0131\u011f\u0131 zaman auditoriya il\u0259 yax\u0131nla\u015fma daha s\u00fcr\u0259tli olur v\u0259 daha sonra uzun m\u00fcdd\u0259t i\u015fl\u0259yir.<\/p>\n Do\u011fru marketinqi laqeyd etm\u0259m\u0259yi m\u0259sl\u0259h\u0259t g\u00f6r\u00fcr\u00fck v\u0259 bel\u0259likl\u0259 u\u011fur sizin t\u0259r\u0259fd\u0259 olacaq!<\/p>\n Biz d\u0259 siz\u0259 m\u0259hz bunu arzulay\u0131r\u0131q!<\/p>\n","protected":false},"excerpt":{"rendered":" S\u00f6z verdiyimiz kimi siz\u0259 \u015firk\u0259timizin al\u0259mini daxild\u0259n t\u0259qdim etm\u0259y\u0259 ba\u015flay\u0131r\u0131q \ud83d\ude09 Ba\u015flayaq marketinqd\u0259n! Marketinq olduqca g\u0259nc elmdir. Bu s\u0259b\u0259bd\u0259n d\u0259 \u00e7oxlar\u0131m\u0131z marketinq\u0259 ikinci d\u0259r\u0259c\u0259li rol t\u0259yin edirik. Bir s\u00f6zl\u0259, d\u00fczg\u00fcn qiym\u0259tl\u0259ndirmirik. T\u0259\u0259ss\u00fcf… Halbuki, marketinq\u00a0\u00a0maliyy\u0259 v\u0259 kommersiya \u015f\u00f6b\u0259l\u0259ri il\u0259 eyni s\u0259viyy\u0259d\u0259 olmal\u0131d\u0131r. Ax\u0131, h\u0259r hans\u0131 bir m\u00fchitd\u0259 inamla r\u0259qab\u0259t aparma\u011fa imkan ver\u0259n, mal v\u0259 xidm\u0259tl\u0259r bazar\u0131nda […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.5.12","language":"az","enabled_languages":["en","ru","az"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false},"az":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts\/19199"}],"collection":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/comments?post=19199"}],"version-history":[{"count":1,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts\/19199\/revisions"}],"predecessor-version":[{"id":20659,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts\/19199\/revisions\/20659"}],"wp:attachment":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/media?parent=19199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/categories?post=19199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/tags?post=19199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong><\/em>r\u0259smi – seminar, konfran; qeyri r\u0259smi – konsertl\u0259r, bayramlar<\/p>\n
\n<\/strong><\/em>Bunlar siyasi (n\u00fcmayi\u015fl\u0259r, a\u00e7\u0131l\u0131\u015flar), korporativ (t\u0259liml\u0259r, t\u0259qdimatlar), sosial\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (xeyriyy\u0259 aksiyalar\u0131), m\u0259d\u0259ni v\u0259 maarifl\u0259ndirici (s\u0259rgil\u0259r, konsertl\u0259r, festivallar),\u00a0 \u00a0 elmi (konfranslar, simpoziumlar) v\u0259 h\u0259tta idman eventl\u0259rdir (olimpiada, yar\u0131\u015flar).<\/p>\n
\n<\/strong><\/em>Burada m\u0259lumatland\u0131rma metodlar\u0131 (t\u0259qdimatlar), bilikl\u0259ri m\u00f6hk\u0259ml\u0259ndir\u0259n,\u00a0 \u00a0 \u00a0 \u00a0 t\u0259cr\u00fcb\u0259 ver\u0259n (testl\u0259r, n\u00fcmun\u0259l\u0259r, komanda qurma, m\u0259\u015fq) v\u0259 h\u0259tta m\u00fcnasib\u0259t v\u0259\u00a0 \u00a0 davran\u0131\u015f\u0131 d\u00fcz\u0259ld\u0259n metodlar (m\u0259tbuat konfranslar\u0131, t\u0259qdimatlar) m\u00f6vcuddur.<\/p>\n
\n<\/strong><\/em>Bunlar k\u00fctl\u0259vi (festival, konsert) v\u0259 ya qrup (brifinq, m\u0259tbuat konfrans\u0131) \u015f\u0259kild\u0259\u00a0 \u00a0 \u00a0 ke\u00e7iril\u0259n eventl\u0259rdir.<\/p>\n
\n<\/strong><\/em>Pulsuz i\u015ftirak v\u0259 ya yaln\u0131z d\u0259v\u0259tnam\u0259 v\u0259 ya bilet il\u0259.<\/p>\n