Ticar\u0259t m\u0259rk\u0259zi v\u0259 ya \u015f\u0259h\u0259rd\u0259 g\u0259z\u0259n zaman vitrinind\u0259 qeyri-adi v\u0259 ya \u00e7oxdand\u0131r ki arzusunda oldu\u011funuz bir \u0259\u015fya g\u00f6rd\u00fcy\u00fcn\u00fcz \u00fc\u00e7\u00fcn \u00f6z\u00fcn\u00fcz d\u0259 f\u0259rqin\u0259 varmadan ma\u011fazaya daxil olmusunuz?<\/p>\n
Bu g\u00fcn siz\u0259 ma\u011faza vitrininin sat\u0131\u015f h\u0259cminin 50%, h\u0259tta 200%-d\u0259k artmas\u0131na \u0259sasl\u0131 s\u00fcr\u0259td\u0259 nec\u0259 t\u0259sir etdiyi bar\u0259d\u0259 m\u0259lumat ver\u0259c\u0259yik.<\/p>\n
B\u0259li, b\u0259li! Bu r\u0259q\u0259ml\u0259r b\u00fct\u00fcn d\u00fcnyada \u00e7oxsayl\u0131 marketinq, statistik v\u0259 psixoloji t\u0259dqiqatlarla t\u0259sdiql\u0259nmi\u015f ham\u0131ya m\u0259lum olan bir faktd\u0131r!<\/p>\n
B\u0259s \u00f6lk\u0259mizd\u0259 bir \u00e7ox ma\u011faza sahibl\u0259ri hans\u0131 s\u0259b\u0259bd\u0259n vitrinl\u0259rin keyfiyy\u0259tli t\u0259rtibat\u0131ndan istifad\u0259 etmir?<\/p>\n
Qeyd\u00a0ed\u0259k\u00a0ki,\u00a0fikrimizc\u0259\u00a0bu\u00a0hal\u00a0ke\u00e7mi\u015fd\u0259n\u00a0qal\u0131b!<\/p>\n
G\u00fcn\u00fcm\u00fczd\u0259, y\u0259ni al\u0131c\u0131l\u0131q qabiliyy\u0259tinin \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 azald\u0131\u011f\u0131 iqtisadi b\u00f6hran \u015f\u0259raitind\u0259\u00a0 bu x\u00fcsusil\u0259 k\u0259skin hiss olunur. Bu g\u00fcn h\u0259r bir m\u00fc\u015ft\u0259ri \u00e7\u0259tinlikl\u0259r\u0259 qar\u015f\u0131 ayaqda qalmaq v\u0259 kifay\u0259t q\u0259d\u0259r m\u0259nf\u0259\u0259t \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn bir imkand\u0131r. Bu s\u0259b\u0259bd\u0259n m\u00fc\u015ft\u0259ri u\u011frunda y\u00fcks\u0259k r\u0259qab\u0259t \u015f\u0259raitind\u0259 q\u0131z\u011f\u0131n m\u00fcbariz\u0259 gedir.<\/p>\n
Unutmay\u0131n ki, ixtisasla\u015fd\u0131r\u0131lm\u0131\u015f sat\u0131\u015f yerl\u0259ri sad\u0259c\u0259 t\u0259qdim olunan mal\u0131n \u0259ld\u0259 oldu\u011funu g\u00f6st\u0259rm\u0259li deyil, al\u0131c\u0131n\u0131 da c\u0259lb etm\u0259lidir. Sad\u0259c\u0259 buna g\u00f6r\u0259 m\u0259hz indi d\u00fczg\u00fcn vitrin t\u0259rtibat\u0131 t\u0259l\u0259bat\u0131 art\u0131rma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k.<\/p>\n
Vitrin t\u0259rtibat\u0131, y\u0259ni ma\u011fazan\u0131z\u0131n S\u0130MASI vacib v\u0259 m\u0259suliyy\u0259tli bir m\u0259s\u0259l\u0259dir. Bu m\u0259s\u0259l\u0259 \u00fcz\u0259rind\u0259 diqq\u0259tl\u0259 i\u015fl\u0259m\u0259k laz\u0131md\u0131r \u00e7\u00fcnki m\u0259hz bu, al\u0131c\u0131n\u0131 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn \u00e7ox vacib \u0259h\u0259miyy\u0259t k\u0259sb edir.<\/p>\n
Soru\u015fa bil\u0259rsiniz ki, niy\u0259?<\/p>\n
\u00c7\u00fcnki r\u0259ngar\u0259ng vitrin m\u00fc\u015ft\u0259rinin diqq\u0259tini c\u0259lb ed\u0259r\u0259k, butik v\u0259 ya ma\u011fazaya daxil olmas\u0131 \u00fc\u00e7\u00fcn onu t\u0259\u015fviq ed\u0259c\u0259k.<\/p>\n
G\u0259lin, bu m\u0259s\u0259l\u0259y\u0259 ayd\u0131nl\u0131q g\u0259tir\u0259k.<\/p>\n
Vitrin\u00a0n\u0259\u00a0i\u015f\u0259\u00a0yaray\u0131r?<\/p>\n
Mahiyy\u0259tc\u0259, vitrin ticar\u0259t, ticar\u0259t is\u0259 ill\u00fcziyad\u0131r. Faktiki olaraq, vitrinl\u0259r sat\u0131\u015f h\u0259cminin art\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn standart ill\u00fcziyalardan istifad\u0259 edir.<\/p>\n
Buna sad\u0259 misal: m\u0259nzil \u00fc\u00e7\u00fcn dekor elementl\u0259ri: g\u00f6z\u0259l t\u0259rtibata malik otaq ill\u00fcziyas\u0131 potensial m\u00fc\u015ft\u0259rid\u0259 qap\u0131n\u0131n tutaca\u011f\u0131ndan tutma\u011fa vadar ed\u0259n m\u00fc\u0259yy\u0259n t\u0259\u0259ss\u00fcrat yarad\u0131r.<\/p>\n
Yax\u015f\u0131 dizaynerin \u0259sas v\u0259zif\u0259si d\u00fczg\u00fcn t\u0259\u0259ss\u00fcrat ba\u011f\u0131\u015flamaqd\u0131r. Dekorasiya mal\u0131n h\u0259d\u0259f auditoriyas\u0131n\u0131 k\u00fctl\u0259d\u0259n \u00e7\u0131xarmal\u0131d\u0131r, bu impulsiv al\u0131\u015flara \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 t\u0259sir ed\u0259c\u0259k.<\/p>\n
\u00d6lk\u0259mizd\u0259 ba\u015fqa sah\u0259l\u0259rd\u0259 oldu\u011fu kimi, ma\u011faza sahibl\u0259ri vitrin t\u0259rtibat\u0131 il\u0259 m\u00fcst\u0259qil \u015f\u0259kild\u0259 m\u0259\u015f\u011ful olma\u011fa \u00fcst\u00fcnl\u00fck verir. T\u0259\u0259ss\u00fcf ki, bu pul itkisi dem\u0259kdir, \u00e7\u00fcnki bir \u00e7ox halda \u0259ld\u0259 olunmayan m\u0259nf\u0259\u0259t vitrinl\u0259rin m\u00fcst\u0259qil \u015f\u0259kild\u0259 t\u0259rtibat\u0131 hesab\u0131na q\u0259na\u0259t olunan v\u0259saitl\u0259rd\u0259n qat-qat \u00e7oxdur.<\/p>\n
Raz\u0131 olmaya bil\u0259rsiniz, lakin inan\u0131n ki, bu \u00e7ox \u00e7\u0259tin m\u0259s\u0259l\u0259dir!<\/p>\n
\u0130lk n\u00f6vb\u0259d\u0259, probleml\u0259r pe\u015f\u0259karlar\u0131n se\u00e7ilm\u0259si m\u0259rh\u0259l\u0259sind\u0259 ba\u015flay\u0131r. Ax\u0131 onlar marketinq, psixologiya, reklam texnologiyalar\u0131, statistika v\u0259 dizayn haqq\u0131nda bilikl\u0259r\u0259 malik olmal\u0131d\u0131r. \u00dcst\u0259lik onlar z\u00f6vq\u0259 malik olmal\u0131, yarad\u0131c\u0131 v\u0259 q\u0259tiyy\u0259tli olmal\u0131d\u0131r. Bu yarad\u0131c\u0131l\u0131q sah\u0259si dar profilli v\u0259 unikald\u0131r.<\/p>\n
Y\u0259qin ki, \u201cadi\u201d vitrin t\u0259rtibat\u0131 \u00fc\u00e7\u00fcn marketinq bilikl\u0259ri v\u0259 q\u0259tiyy\u0259tliliyin niy\u0259 laz\u0131m oldu\u011fu siz\u0259 maraql\u0131d\u0131r?<\/p>\n
Cavab sad\u0259dir: sat\u0131\u015f h\u0259cminin \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 art\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn inc\u0259 z\u00f6vq\u0259 malik olmaqla, al\u0131c\u0131n\u0131 c\u0259lb etm\u0259yi bacarmaqla yana\u015f\u0131, d\u00fczg\u00fcn istiqam\u0259t se\u00e7m\u0259k d\u0259 vacibdir. Reklam\u0131n y\u00f6n\u0259ldiyi h\u0259d\u0259f auditoriyan\u0131n m\u00fc\u0259yy\u0259n edilm\u0259si \u00e7ox vacibdir.<\/p>\n
H\u0259d\u0259f auditoriyan\u0131n d\u00fczg\u00fcn se\u00e7ilm\u0259m\u0259si vitrinin effektivliyini potensial\u0131ndan qat-qat a\u015fa\u011f\u0131 sala bil\u0259r.<\/p>\n
Pe\u015f\u0259kar bir insan s\u0131namaqdan \u00e7\u0259kinm\u0259m\u0259lidir. Qeyd etm\u0259k laz\u0131md\u0131r ki, Yeni il, Novruz bayram\u0131, 8 Mart kimi bayramlarda sat\u0131\u015f\u0131n m\u00f6vs\u00fcmiliyi d\u0259st\u0259kl\u0259ndiyi zaman effekt \u00e7oxal\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ticar\u0259t m\u0259rk\u0259zi v\u0259 ya \u015f\u0259h\u0259rd\u0259 g\u0259z\u0259n zaman vitrinind\u0259 qeyri-adi v\u0259 ya \u00e7oxdand\u0131r ki arzusunda oldu\u011funuz bir \u0259\u015fya g\u00f6rd\u00fcy\u00fcn\u00fcz \u00fc\u00e7\u00fcn \u00f6z\u00fcn\u00fcz d\u0259 f\u0259rqin\u0259 varmadan ma\u011fazaya daxil olmusunuz? Bu g\u00fcn siz\u0259 ma\u011faza vitrininin sat\u0131\u015f h\u0259cminin 50%, h\u0259tta 200%-d\u0259k artmas\u0131na \u0259sasl\u0131 s\u00fcr\u0259td\u0259 nec\u0259 t\u0259sir etdiyi bar\u0259d\u0259 m\u0259lumat ver\u0259c\u0259yik. B\u0259li, b\u0259li! Bu r\u0259q\u0259ml\u0259r b\u00fct\u00fcn d\u00fcnyada \u00e7oxsayl\u0131 marketinq, statistik v\u0259 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.5.12","language":"az","enabled_languages":["en","ru","az"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false},"az":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts\/19465"}],"collection":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/comments?post=19465"}],"version-history":[{"count":1,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts\/19465\/revisions"}],"predecessor-version":[{"id":20705,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/posts\/19465\/revisions\/20705"}],"wp:attachment":[{"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/media?parent=19465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/categories?post=19465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amapola.az\/az\/wp-json\/wp\/v2\/tags?post=19465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}