He\u00e7 kim\u0259 sirr deyil ki, ilk kinoteatr 1890-c\u0131 ill\u0259rin sonunda, kinematoqrafiyan\u0131n \u00f6z\u00fcn\u00fcn yarand\u0131\u011f\u0131 bir zamanda meydana \u00e7\u0131x\u0131b. S\u00f6zs\u00fcz\u00a0 ki, insanlarlarla birlikd\u0259 ekran qar\u015f\u0131s\u0131nda \u0259yl\u0259\u015fib filml\u0259ri izl\u0259m\u0259k v\u0259 orada ba\u015f ver\u0259n hadis\u0259l\u0259rin atmosferin\u0259 dalmaq \u00e7ox maraql\u0131 oldu.<\/p>\n
\u015e\u00fcbh\u0259siz h\u0259r birimiz he\u00e7 olmasa bir d\u0259f\u0259 kinoteatrda olmu\u015fuq v\u0259 baxd\u0131\u011f\u0131m\u0131z filmin t\u0259sir q\u00fcvv\u0259sini hiss etmi\u015fik. Sad\u0259c\u0259 yad\u0131n\u0131za sal\u0131n ki, biz yeni \u00e7\u0131xan filmi v\u0259 ya \u00a0kino q\u0259hr\u0259manlar\u0131n\u0131 \u00a0m\u00fczakir\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u00a0yax\u015f\u0131 bir h\u0259m s\u00f6hb\u0259t tapanda \u00a0nec\u0259 sevinirik.<\/p>\n
Bu t\u0259biidir!<\/p>\n
Ax\u0131\u00a0\u0259b\u0259s yer\u0259 deyildir ki,\u00a0yeni-yeni\u00a0texnologiyalar\u00a0z\u0259ngin,\u00a0parlaq r\u0259ngl\u0259r v\u0259 \u00a0g\u00fccl\u00fc s\u0259s effekti yaradaraq\u00a0ekranda ba\u015f ver\u0259nl\u0259ri\u00a0b\u00f6y\u00fck\u00a0ustal\u0131qla canland\u0131r\u0131r, \u00a0bununla da bizi\u00a0ild\u0259n-il\u0259\u00a0kino d\u00fcnyas\u0131na\u00a0daha \u00e7ox yax\u0131nla\u015fd\u0131r\u0131r.<\/p>\n
\u018flb\u0259tt\u0259 ki, \u0259n maraql\u0131s\u0131 h\u0259l\u0259 qabaqdad\u0131r, \u00e7\u00fcnki texnologiyalar bir yerd\u0259 dayanm\u0131r\u00a0, s\u00fcr\u0259tl\u0259 inki\u015faf ed\u0259r\u0259k h\u0259yat\u0131m\u0131z\u0131n bir hiss\u0259sin\u0259 \u00e7evrilirl\u0259r.<\/p>\n
\u0130ndi sizd\u0259 y\u0259qin ki, bel\u0259 bir sual yaranacaq\u00a0. B\u0259s\u00a0kino il\u0259\u00a0t\u0259dbirl\u0259rin t\u0259\u015fkili\u00a0aras\u0131nda \u00a0olan \u0259laq\u0259 n\u0259d\u0259n ibar\u0259tdir?<\/p>\n
Sizin\u00a0\u00fc\u00e7\u00fcn\u00a0ki\u00e7icik\u00a0bir\u00a0sirr\u00a0a\u00e7aq;)<\/p>\n
Kinoteatr\u00a0–\u00a0reklam\u00a0imkanlar\u0131\u00a0\u00fc\u00e7\u00fcn\u00a0\u00e7ox\u00a0\u0259lveri\u015fli\u00a0birsah\u0259dir!<\/p>\n
B\u0259li, b\u0259li, h\u0259m d\u0259 yaln\u0131z filml\u0259rin reklamlar\u0131 \u00fc\u00e7\u00fcn deyil, h\u0259r zaman ziyar\u0259t\u00e7il\u0259ri c\u0259lb etm\u0259k, t\u0259\u0259cc\u00fcbl\u0259ndirm\u0259k v\u0259 \u0259yl\u0259ndirm\u0259k m\u0259qs\u0259dil\u0259 istifad\u0259 edil\u0259n bir istirah\u0259t zonas\u0131d\u0131r.<\/p>\n
\u201c Biz h\u0259r \u015feyi \u0259n inc\u0259 detallara q\u0259d\u0259r d\u00fc\u015f\u00fcnm\u00fc\u015f\u00fck! Rahat k\u00fcrs\u00fcl\u0259r v\u0259 masalar\u00a0\u00a0popkorn bar\u0131n \u0259traf\u0131nda yerl\u0259\u015fdirilib \u201d – dey\u0259 r\u0259hb\u0259rlik bildirir.<\/p>\n
Marketinq\u00a0\u015f\u00f6b\u0259si\u00a0elan\u00a0edir:\u00a0“Bir\u00a0reklam\u0131\u00a0i\u015f\u0259\u00a0sald\u0131q”<\/p>\n
Ev i\u015f\u00e7isi s\u00f6yl\u0259yir: “Biz h\u0259r zaman s\u0259liq\u0259y\u0259 v\u0259 t\u0259mizliy\u0259 riay\u0259t edirik!”<\/p>\n
B\u0259lk\u0259\u00a021-ci\u00a0\u0259sr\u00a0deyil,\u00a0m\u0259s\u0259l\u0259n, 17-ci\u00a0\u0259sr\u00a0olsayd\u0131\u00a0budeyil\u0259nl\u0259r\u00a0kifay\u0259t\u00a0ed\u0259rdi;)<\/p>\n
Bu g\u00fcn is\u0259 insanlar\u0131 c\u0259lb edib \u00f6z arxanca aparmaq \u00fc\u00e7\u00fcn, h\u0259tta daimi ziyar\u0259t\u00e7il\u0259rin, qonaqlar\u0131n \u00fcst\u00fcnd\u0259n \u00f6t\u00fcb ke\u00e7diyi adi\u00a0\u00a0m\u0259qamlar\u0131\u00a0\u00a0bel\u0259 n\u0259z\u0259r\u0259 al\u0131b h\u0259r \u015feyi x\u0131rdal\u0131\u011f\u0131na q\u0259d\u0259r d\u00fc\u015f\u00fcnm\u0259k laz\u0131md\u0131r.<\/p>\n
M\u0259hz bel\u0259 vacib m\u0259s\u0259l\u0259l\u0259r \u00fc\u00e7\u00fcn kino zallar\u0131n\u0131n \u00a0sahibl\u0259ri\u00a0t\u0259dbirl\u0259rin t\u0259\u015fkili \u015firk\u0259tin\u0259 m\u00fcraci\u0259t edirl\u0259r.<\/p>\n
Biz n\u0259 t\u0259klif ed\u0259 bil\u0259rik?<\/p>\n
D\u00fcz\u00fcn\u00fc des\u0259k, b\u0259z\u0259n\u00a0he\u00e7\u00a0\u00f6z\u00fcm\u00fcz g\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcnd\u0259 canlanan x\u0259yallar\u0131m\u0131zla ayaqla\u015fa \u00a0bilmirik\u00a0v\u0259 bu s\u0259b\u0259bd\u0259n\u00a0onlar\u0131\u00a0m\u00fcmk\u00fcn q\u0259d\u0259r tez m\u00f6vcud h\u0259qiq\u0259tl\u0259r\u0259 uy\u011funla\u015fd\u0131rma\u011fa \u00e7al\u0131\u015f\u0131r\u0131q.<\/p>\n
Novruzda bahar fotovolu, Kosadan \u0259n t\u0259l\u0259bkar v\u0259 \u0259n ki\u00e7ikya\u015fl\u0131 m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn m\u00f6c\u00fcz\u0259li na\u011f\u0131llar, z\u0259rif xan\u0131mlar\u0131n h\u0259r zaman arzulad\u0131qlar\u0131 g\u00fcl-\u00e7i\u00e7\u0259k fotovolu v\u0259 h\u0259tta mac\u0259ra sev\u0259rl\u0259r \u00fc\u00e7\u00fcn \u00a0bir q\u0259d\u0259r qorxulu, h\u0259y\u0259canl\u0131, \u0259yl\u0259nc\u0259li Hellouin fotovolu…<\/p>\n
M\u0259\u015fhur personajlar\u0131 animatorlar v\u0259 pe\u015f\u0259kar aktyorlar\u0131n simas\u0131nda\u00a0canland\u0131rmaq, atmosfer v\u0259 duy\u011fular yaratmaq –\u00a0uzun m\u00fcdd\u0259t\u00a0izl\u0259yicil\u0259rin\u00a0xat\u0131r\u0259l\u0259rind\u0259 qal\u0131r.<\/p>\n
Dig\u0259r reklam texnologiyalar\u0131ndan f\u0259rqli olaraq bu \u015firk\u0259td\u0259 \u00a0t\u0259qdim olunan m\u0259lumatlar reklam yarad\u0131c\u0131lar\u0131na olan inam\u0131n n\u0259tic\u0259sind\u0259 ba\u015f tutdu\u011fundan\u00a0\u00a0daha t\u0259sirli olur. M\u0259hz bu s\u0259b\u0259bd\u0259n m\u0259hsul v\u0259 xidm\u0259tl\u0259rin \u00f6nd\u0259 olmas\u0131na xidm\u0259t ed\u0259n bu istiqam\u0259t\u0259 laqeydlik g\u00f6st\u0259rm\u0259k \u00a0\u00e7ox \u0259sass\u0131z bir yana\u015fma olar.<\/p>\n
Siz sad\u0259c\u0259 t\u0259s\u0259vv\u00fcr edin ki, Google, youtube, facebook v\u0259 netflix kimi n\u0259h\u0259ngl\u0259r \u00a0b\u00fcdc\u0259sinin t\u0259xmin\u0259n 60% -ni m\u00fcxt\u0259lif reklamlara x\u0259rcl\u0259yirl\u0259r. Bu onlar\u0131n \u00e7ox g\u00fccl\u00fc c\u0259h\u0259tidir, \u00e7\u00fcnki insanlar\u0131n \u015f\u00fcuralt\u0131na t\u0259sir ed\u0259r\u0259k, onlarda ist\u0259dikl\u0259rini \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn g\u00fccl\u00fc emosiya yaratma\u011f\u0131 bacar\u0131rlar.<\/p>\n
N\u0259tic\u0259d\u0259\u00a0\u00a0onu da dey\u0259 bil\u0259rik ki, reklam \u00a0say\u0131ndan \u00a0as\u0131l\u0131 olmayaraq, \u00a0h\u0259r hans\u0131\u00a0bir\u00a0real\u00a0m\u00fc\u015ft\u0259ri il\u0259 birba\u015fa \u0259laq\u0259 h\u0259qiq\u0259t\u0259n d\u0259 izl\u0259yicinin mara\u011f\u0131na s\u0259b\u0259b olur v\u0259 al\u0131\u015f q\u0259rarlar\u0131nda \u0259n t\u0259sirli vasit\u0259 olaraq qal\u0131r.<\/p>\n
B\u00fct\u00fcn bunlar v\u0259 h\u0259l\u0259 dem\u0259diyimiz bir\u00a0\u00e7ox \u015feyl\u0259r \u2013 kinoteatrla b\u0259rab\u0259r \u00a0ist\u0259nil\u0259n\u00a0h\u0259r hans\u0131\u00a0bir markan\u0131 tan\u0131tmaq \u00fc\u00e7\u00fcn \u0259la marketinq strategiyas\u0131d\u0131r.<\/p>\n
Yeri g\u0259lmi\u015fk\u0259n s\u00f6yl\u0259y\u0259k ki, \u00a0bir x\u0131rda detala da \u00a0diqq\u0259t yetirmi\u015fik \u2013 insanlar m\u00fc\u015fahid\u0259 etm\u0259yi, izl\u0259m\u0259yi sevirl\u0259r…<\/p>\n
Biz is\u0259 – h\u0259yata ke\u00e7irm\u0259yi!\u00a0\ud83d\ude09<\/p>\n