Tools for negotiations with customers of different spheres, whether it is a state project or a child’s birthday
“Ability to hold a conversation is a talent”
the French writer
Everyone knows that the ability to hold constructive negotiations was considered the top of the highest art at all times.
And even today, this unique talent is still relevant.
After all, wherever we are and whatever sphere we are involved in, life confronts us with the urgent need to conduct fruitful negotiations every day.
And not for the sake of appearance, but for the most successful and effective transactions.
Let’s start with the part the negotiations entail.
And they entail nothing more than communication between the parties to achieve their goals, when each of the parties has equal opportunities to make decisions.
Interpersonal communication, in fact, is the basis of any business and building the right relationships between partners.
Having mastered the skills of “public speaking”, you will be able to open any door and get an ability to manage any project.
Have you noticed that you can tell quite a lot about people by the way they talk? Besides, the ability to listen is also an important point. And trust me, it’s just as hard as talking well.
Unfortunately, people in out country have not paid due attention to the technology and psychology of business communication, although a lot of literature was already published and specialized theme-based courses were launched in the world.
But times have changed.
People have realized that it is essential to have the skill to properly conduct negotiations and conversations for success.
Just think about it. How often do we use this ability in our work? During video conferences, making calls, in the active work with the mailbox, and even during a casual meeting outside of the work environment.
If we take an event company as a basis, where the main role is played by customer satisfaction, we can say that exceptional skills and unusual approaches to negotiations are crucial.
First of all, the event industry implies a wide range of communication with foreign partners.
Secondly, our clients are people completely different in temper, views, and lifestyle, and communication with them should be held in plain language.
Of course, skill in any business comes more with practice than theory, and negotiating is no exception.
Let’s give a couple of examples from personal experience for you to understand the picture. Let it be a child’s birthday and a state project.
We have chosen two radically different events in terms of complexity, so that you can immerse yourself in the atmosphere and philosophy of the provided negotiations.
So — a child’s birthday party.
We are waiting for our important guest in sympathetic surroundings of the spacious conference room. Today our guest is a child with holiday promises to be bright, memorable, and fun.
Of course, parents-clients are not professionals in the event industry, and they quite often have their own vision of the concept.
Our task is to reveal the idea and make it a reality, or (in case of our own view, fueled with analytics, current trends, and non-standard thinking) explain the reason it will not give the effect the client expects.
Following our philosophy and mission, we adapt the situation to the client and start the most important process — negotiations.
The first thing to do is to show attention and care to the hero of the celebration.
Favorite drinks with treats (we learn about them in advance) are on a spacious table, where sketches of our vision for the future holiday are also waiting in the wings.
While we discuss every minute of the event, the guests are inspired by the pictures of different projects in our catalog.
(By the way, if you also want to plunge into the child’s world of magic and miracles, follow the link: https://amapola.az/project_category/dni-rozhdeniya/)
Most often, after viewing the portfolio, our guests have mixed feelings of delight and surprise. These feelings are equal to the upcoming holiday.
Let’s be honest, negotiating in the event industry is incredibly interesting, but it is difficult at the same time.
Here you need to be able to feel (yes, feel) the desires and dreams of not only the customer. You need to get into the world of the customer’s guests to understand what will bring infinite happiness and sincere joy from the celebration.
After the details are recorded (always!) we will proceed to the second point of our negotiations — clarification and confirmation of the project.
This is probably the second most important point. It defines the vision of the upcoming event.
And only when all the sketches are prepared and the contracts are signed, the project is transferred to professionals to make it a reality.
And now let’s move on to a different direction — the state project.
Here we all listen more as in the first case. But this time, we have studied the goals and missions of the organization and, most importantly, analyzed its structure to the last detail in advance.
We are well aware that the negotiations must be concise and information-bearing at the same time. Therefore, the approach used during meetings due to preparation for birthday parties, anniversaries, and weddings is inappropriate.
It is important to have a clear understanding of the task and its path.
For example, the laucnh of a polypropylene plant. At our first meeting, we already knew even its chemical formula to understand what we were working with and how to apply all the details in the project planning. (In case of your interest, read more here https://amapola.az/project/10143-2/)
You can describe the style of this negotiations as “first thoroughly prepared”. Here you know what is needed and the schedule, adding only the deadline and additional requests to the list of tasks.
So it turns out that despite the similar structure of the event planning, the negotiations are completely different.
Let’s be honest, every meeting is a new discovery for us, and we are happy to add it to the archive of our skills. We improve ourselves every day with you and for you! And to make everything around you save your time (because time is the most valuable in our life!), we have learned to distribute it correctly, using words and “oratory”.
Do you want to be effective absolutely every day?
Then the only advice is to learn the art of negotiation today!